Mountain

KEY FEATURES: - Genius Alloy Frame - FOX 36 Float Rhythm 160mm Fork - FOX Float Custom, 150mm, TwinLoc - Shimano XT-Deore 12 Speed - SRAM DB8 4 Piston Disc Brakes - Maxxis Foldable Tires The Genius has always been our favorite bike. Smart suspension, smarter features, and the smartest design lead to an unbelievable trail bike that just can't get enough. The All-New Genius, any trail, any time. TECHNOLOGIES: PATENTED INTEGRATED SUSPENSION TECHNOLOGY The new Genius applies our patented Integrated Suspension Technology. Not only does this make for a fantastic looking bike, but it also allows us to improve the bike's suspension performance. Primarily, we can engineer frames with a lower center of gravity, resulting in better handling, and a more stable, confidence inspiring ride for the end user. Additionally, the frame’s construction is stiffer around the BB, which reduces unnecessary movements laterally to the direction of the shock’s travel. It goes without saying that the shock is also protected from debris and the elements, two of the main enemies when it comes to shock performance. EXTERNAL SAG INDICATOR Setting sag and checking travel use is easier than ever before with the new Genius. An external indicator on the link allows the end user to easily set sag and identify how much travel they’re using. INTEGRATED HEADSET CABLE ROUTING The Genius features a Hixon Cockpit from Syncros, which has undergone a redesign. Integrating the cables presents a number of unique problems and the Hixon was designed in part to address this. Syncros’s designers worked on the shape to allow the cables to flow under the bar and around the sides of the stem before disappearing into the headset with integrated plastic parts to keep it clean and efficient. This avoids bends or kinks in the cables and provides a minimalist front end. All our bars and stems feature multiple options for computer, light, and camera mounts both on top or under the bar. EASY SHOCK ACCESS With the all-new Genius, accessing our patented integrated shock is easier than ever. Just push the button, pop off the cover, and access is yours. From here, adjusting rebound, air pressure, etc. is a mere button push away. When you're done, just pop the cover back on until you hear a "click" and off you go. TWINLOC SUSPENSION SYSTEM With TwinLoc, a rider can effectively control the complete frame, fork, and shock as a system. Why does this matter? A bike with 150mm of suspension travel, correctly set up, has more sag than a bike with 130mm. It's that extra travel that makes it more fun to ride and more capable on the descents, but the greater sag has an oversized effect on the bike's geometry and climbing performance. That's where TwinLoc matters. TwinLoc helps manage the sag effect in several ways. Whereas most systems only increase low-speed compression in an effort to gain pedaling efficiency, TwinLoc allows us to not only change compression damping, but also to change the spring curve, dynamically altering the geometry of the bike. In Trail mode, the shock is not only firmer, but it has dynamically less travel. The bike sits higher, maintains a steep seat angle for those climbs, and becomes more agile. We also offer a third, full lockout mode for going up in the most efficient manner possible. These unique settings optimize climbing geometry, even on longer travel bikes. We can eliminate the "long travel effect" that can rob your pedaling efficiency, but we're not robbing you of the full-fun, 150mm travel when you point it downhill. From a race setting to a lunch ride to an after-work trail shred, being able to switch from mode to mode depending on a trail's profile at the push of a lever is paramount to riding faster and having a damned good time.

The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Learn More: https://www.norco.com/bikes/mountain/trail/optic/24-optic-C3/

Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Learn More: https://www.norco.com/bikes/mountain/trail/optic/24-optic-a1/

Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. More Info: https://www.norco.com/bikes/mountain/trail/optic/24-optic-C2/

Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Learn More: https://www.norco.com/bikes/mountain/trail/optic/24-optic-C2-MX/

Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Norco's Website: https://www.norco.com/bikes/mountain/trail/optic/24-optic-C1/