Shop & Brand Ambassadors

Look who's on board!

We're passionate about Cycling, Paddle Boarding, Alpine and Nordic skiing, Snowboarding, and Snowshoeing. We're passionate about the communities attached to those sports and take pride in supporting those going above and beyond to help keep those sports communities thriving.

Little Ed’s ambassadors are honest, hard-working, passionate members of their community who treat people with respect and kindness while actively engaging in the cycling community. Little Ed’s is passionate about building a community of ambassadors that share similar values that improve the cycling community and beyond to impact the lives of others positively.

Little Ed’s Ambassadors are committed to race programs, education/training programs, and/or volunteering and/or organizing community cycling events. Basically, our ambassadors are the leaders in our cycling community in some way or another.

Below is a list of our Shop & Brand Ambassadors.

Cycling

Who's riding custom Norco Revolvers?

Ronin Riddell | Andy Riddell | Julia Lehmann | Hannah Lehmann

Ronin Riddell

Racing for Collingwood Collective Race team, Ronin's been riding for 11 years and racing for 3. His favourite Discipline MTB with gravel being a close second :)

Favourite place to Ride include 3 Stage and Empire 47 with his favourite Ttail being South West Passage.

Recent accomplishments:
3rd overall at the UCI gravel championships (short course), 1st in age category in the Paris to Ancaster 40km.

Follow Ronin on Instagram

Andy Riddell

Coach and Member of the Collingwood Collective race team, Andy's been riding for more years than he'd like to mention but racing for the last 3. He's actively racing MTB and Gravel.

Favourite places to Ride include 3 Stage, SDM and Hydro Cut with his favourite trail being South West Passage.

Follow Andy on Instagram

Andy Riddell

Mike's our Bold Cycles Ambassador riding a sweet Linkin 135 Ultimate

Mike Dionne

Mike got into bmx when he moved to Toronto from rural Alberta via neighbourhood friends. BMX riding grew into becoming a competitor, teacher and role model in the Ontario bmx world. Later on after moving to Collingwood Mike found Mountain Biking and hasn't looked back. He rides Mtb, gravel, bmx and fat bikes.

This years race schedule started off with Turas mor gravel event via Creemore brewery. Next up for Mike is Crankworx summer series at horseshoe resort. He'll be competing in dual slalom and air dh. Later in the fall with the Ontario enduro series where he will be all over Ontario racing on Sunday’s and being super tired on mondays. I’m sure there will be a few other events that will pop up that we will see him attend.

Follow on Instagram

Mike in action