Our Team

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Lys & J - Owners

Avid mountain bikers, skiers, snowboarders, Gravel bikers, hikers, runners and all round outdoor enthusiasts, Allysa & Jason took the leap into sporting goods store ownership early 2021. Parents of 4 girls, they've got a strong commitment to removing barriers to entry for women and girls in sports. Active in the community and strong in faith, this family doesn’t leave a moment to rest when it comes to being active and building stronger community bonds.

Krista - Backoffice Ninja

Working in the shadows of the Back Office ensuring products are ready for our customers, Krista shines as the Back Office Ninja. Born and raised in Collingwood Krista is no stranger to Blue Mountain Skiing both working at and cruising the hills from a young age. Krista drives a passion for outdoor adventure with mountain biking, hiking and sport fishing during the summer and skiing, snowboarding, skating, hiking and snowmobiling during the winter. A mother of 2, Krista encourages her children an

Sheldon - Tech/Sales

Sheldon Simpkin is a skilled trade technician by nature. Being in the automotive industry for over 3 decades, he has moved his skills towards a passion for bikes and skis. His attention to detail, diagnostic ability and professional care towards every customer's sports gear is personnel. Striving to meet the needs of every customer's expectations is his driving force.

Jack - Tech/Sales

Owning a sporting goods store is no easy task and this guy has proved over the last 30 years that he’s got the skill, knowledge, and grit to get it done. Jack’s commitment to quality assurance and serving the entire ski and bike community has built a legacy worth talking about. Jack’s excited to be a mentor for J & Allysa working closely with them to continue the amazing Little Ed’s legacy and family ownership tradition.

Mellissa - Jr Tech

Our newest addition to the team, Mel is passionate about customer service and learning new techniques expanding her trouble shooting skills. This Mom of 2 is passionate about the outdoors.

Cam - Tech / Rental Manager

Young Cam, Stewie, is an integral part of our team. Dependable and accountable for top quality service work. Cameron is a skier and looking to start a life as a mountain biker. Cam will be managing our newest location, Harbourview Rentals!

Eric - Custom Bike Ambassador

A long time shop ambassador with a passion for all things bikes, trails and getting kids on bikes. Erik is usually found trying to keep up with his daughters as they tear up the local trails and race circuit. He occupies his spare time building/maintaining local trails and coaching the high school mountain bike team. When he is not riding outside he is likely riding inside. Off the bike he will be with the family hiking, paddling, skiing and camping. Erik is always game to help connect you to a